About 96% of home buyers search for their dream home online. If you're not marketing real estate online, you're missing the chance to engage buyers and renters. Instead of losing leads, use these real estate marketing tactics.
These proven property marketing strategies will expand your reach. Generating more online visibility can increase leads. Apply these real estate marketing tips today!
Understand the Richmond Market
Before marketing real estate online, research the Richmond rental market. What are Richmond buyers and renters looking for while exploring listings?
Consider segmenting your target audience. Buyers and renters will have different needs. Meanwhile, business professionals and growing families will have different interests.
Segmenting your audience will ensure you personalize your marketing campaigns. You can forge stronger connections with people by appealing to their distinct needs and interests. This can lead to better real estate lead generation.
Upgrade the Property
Upgrade each property to make it more appealing to your target audience. If it's falling apart, people will look at another listing.
Start outside by improving the property's curb appeal. A stunning exterior can make a strong first impression on buyers and renters. Effective upgrades include:
- Fresh paint (inside and out)
- Improved landscaping
- Better parking
- New kitchen appliances
- New floors
- Upgraded lighting fixtures
- Energy-efficient upgrades
Meeting your target audience's needs and expectations will encourage them to explore the listing further. You can schedule more in-person tours and applications.
Leverage Digital Property Marketing
After upgrading the property, hire a real estate photographer. Stunning visual content will draw more people to your real estate listings.
Use digital property marketing to expand your reach. Proven strategies include:
- Content marketing (including video marketing)
- Email marketing (to nurture leads)
- Social media marketing
- Paid advertising
- Search engine optimization
Create Real Estate Advertising Campaigns
Use real estate advertising platforms like Facebook and Google Ads to reach your target audience. Your ads will appear in front of people based on their age, location, and other demographics. This will allow you to create personalized text and display ads.
Engage Your Audience on Social Media
Use social media platforms to engage your target audience online. About 90% of real estate agents use Facebook. Another 59% use Instagram, while 53% use LinkedIn.
Social media gives you the chance to engage your audience in real-time. Answer their questions about the property to drive more interest.
Encourage people to fall in love with your listings using video content. For example, you can share virtual and video tours of the property. Virtual tours can help you focus more attention on people with a real interest.
Outsource for Real Estate Lead Generation
Instead of applying these real estate marketing tips alone, partner with a property management company. Their proven property marketing strategies can save you time and money. They can generate more leads, ensuring your success in today's competitive real estate market.
Apply These Richmond Real Estate Marketing Tips
Developing effective real estate marketing campaigns can become time-consuming and stressful. Instead, outsource. Partner with a property management company like PMI Richmond.
We're recognized across multiple industries for award-winning strategies and a strong record of success. Trust our professional guarantees and 10 consecutive years in the Top 500. Contact us now for a free rental analysis.
